[작성자:] GTondini

UNESCO Recognition of Italian Cuisine as Intangible Cultural Heritage

Written by GTondini on 16 12월 2025. Posted in Behind the Scenes.

Italian cuisine has been officially recognised by UNESCO as Intangible Cultural Heritage of Humanity, confirming its role as one of the most influential and enduring food cultures in the world.

This recognition does not refer to a single dish or recipe. Instead, it acknowledges Italian cuisine as a living cultural expression, shaped by shared practices, regional knowledge and the transmission of skills across generations.

Italian Cuisine as a Living Cultural System

UNESCO’s designation frames Italian cuisine as a complex cultural system, rooted in history, geography and everyday life. Seasonal cooking, regional specialities and the ritual of shared meals are central elements of how food is experienced and understood in Italy.

What defines Italian cuisine is not only flavour, but the relationship between people, place and practice. This balance of craftsmanship, conviviality and respect for origin continues to give Italian food strong cultural and global relevance.

Global Relevance Beyond National Borders

Italian food has long held a prominent position in international markets. UNESCO’s recognition reinforces a principle widely shared by consumers and professionals alike: authenticity and provenance are essential.

Every Italian product carries with it a narrative of origin, production and cultural context. The UNESCO designation formally recognises this dimension, placing cultural value alongside quality, taste and reliability.

Implications for Vitto and International Retail Partners

For Vitto, this recognition reflects how Italian food performs across international retail environments.

Italian products consistently appeal to consumers not only for familiarity and taste, but for the credibility and tradition embedded in their origins. UNESCO’s recognition strengthens these attributes, providing additional context to categories that demonstrate stable, long-term demand.

For buyers, it highlights Italian food as a culturally anchored category rather than a short-term trend. Clear communication of origin, authenticity and production values can support shopper trust and meaningful differentiation on shelf.

At Vitto, we work to connect Italian producers with retail partners worldwide, selecting products that combine heritage with everyday relevance. Our focus is on foods that respect traditional practices while meeting contemporary expectations around quality, accessibility and value.

The enduring strength of Italian cuisine lies in its ability to unite cultural depth with commercial consistency, speaking clearly to both professionals and consumers.

A Cultural Milestone Worth Noting

This recognition goes beyond culinary prestige. It underscores the role of food in shaping social connection, shared experiences and daily life.

Italian cuisine has long represented a way of gathering, sharing and valuing the table. UNESCO’s recognition marks an important milestone, formally acknowledging a tradition that has been lived, transmitted and appreciated across generations.

Complimenti, Italia.

Vitto: Where the Beauty of a Brand Meets the Value of Private Label

Written by GTondini on 27 3월 2025. Posted in Brand Buzz.

Ever felt torn between the allure of a stylish brand and the sensible savings of private labels? Well, toss that dilemma aside like overcooked spaghetti, because Vitto is here with a generous serving of both!

A Heritage Richer Than Our Tomato Sauce

Atlante are the clever people behind Vitto, and for over 30 years they have been the secret ingredient behind many of your favourite top-notch private label products in big name retailers, across lots of Italian speciality categories. We've mastered the art of delivering quality without the hefty price tag. With Vitto, we’ve waved our magic branding wand (those clever Marketing fairies!)—think vibrant designs, a sprinkle of fun, and a dash of community spirit. It’s called having your pasta and eating it too!

The Rise of the Savvy Shopper

Today's consumers are sharper than a Parmesan grater. They know that shelling out extra for a big-name brand often means footing the bill for their flashy ads. No wonder own-label products are boiling over in popularity! In the UK in 2024, of the nearly 200 million tonnes of pasta bought, 180m tonnes were private label pastas. (Kantar) That’s a lotta lasagnes, and some seriously savvy shoppers.

Vitto: Stirring Up the Pasta Aisle

But why should consumers have to settle for bland when they can have the best of both worlds. Vitto spices up your shelves with authentic, delicious products that bring together the flair of a brand with the value of own label. We're on a mission to make it easy for the UK to bring out their Italian side, with deliciously authentic Italian products that you would find in a typical Italian cupboard, with a cost that won’t have you muttering ‘mamma mia!’ down the pasta aisle.

If you are a pasta buyer or category manager looking to add a sprinkle of Italian magic to your shelves, look no further than the Vitto range.

Vitto, style and savings in one delightful bite!

Get in touch today to discuss becoming a stockist.

Buon appetito! 🍝🇮🇹

Vitto’s stand at IFE 2025 showcasing pasta and sauces, offering tote bags, and creating a vibrant space for business connections in the food & beverage sector

Vitto's Sauce-sational Showcase at IFE 2025!

Written by GTondini on 19 2월 2025. Posted in In the Spotlight, Behind the Scenes.

Vitto is rolling into the IFE in March 2025, and we can't wait to meet you at the Excel in London! Whether you're a retailer, wholesaler, distributor, or run an independent shop, we've cooked up something delizioso just for you!

Taste, Talk, and Tote-ally Treat Yourself!

Get ready to feast your eyes (and taste buds) on our bellissima pasta and pasta sauce range. From classic favourites and saucy surprises, we've got flavours that'll have you saying Mamma mia! Plus, we'll be sharing our latest catalogues with the full exciting product range for you to digest.

And what's a visit to see Vitto without one of our beautiful tote bags! Swing by our stand to collect your new favourite accessory—packed with goodies you can taste and take home.

Let’s Dish About Partnerships!

We’re at the IFE to make connections that are al dente—perfectly cooked and ready to grow! Whether you’re looking to stock your shelves or try something new, we look forward to seeing you at Stand 2057, where the clever clogs behind Vitto will be showcasing as ‘Atlante’.

So, bring your appetite and your business cards and let’s cook up something amazing together at IFE 2025!

From Turkey to Tagliatelle: Why Italian Food Is the Perfect Post-Christmas Pick-Me-Up

Written by GTondini on 9 1월 2025. Posted in Food Stories.

As much as we love the festive season, by the time Christmas Day has passed, the thought of one more slice of turkey, another spoonful of stuffing, or yet another mince pie can leave us longing for something... different. That’s where Italian food comes to the rescue!

While Christmas cuisine is rich, heavy, and packed with tradition, Italian food offers a vibrant, fresh, and wonderfully versatile alternative to shake up your post-festive menu. Here’s why Italian cuisine is the ultimate antithesis to Christmas food:

Light, Fresh Flavors

After weeks of indulging in rich gravies and decadent desserts, the bright simplicity of Italian cooking is like a breath of fresh air. Think of a bowl of penne tossed with Vitto’s Tomato & Basil Sauce—fragrant, zesty, and utterly satisfying without the heaviness. It’s the perfect palate cleanser after holiday excess.

Speedy & Stress-Free

Let’s face it, after hosting and cooking for an army of relatives, the last thing you want is another day spent in the kitchen. Italian food is all about quick, easy, and delicious meals. A simple plate of pasta with our Arrabbiata Sauce brings bold, comforting flavours to the table in minutes—no basting required

Endless Versatility

Got leftover veggies? Turn them into a hearty pasta bake. Have some cheese and bread to spare? Whip up a luscious bruschetta. Italian cuisine thrives on creativity, making it ideal for using up the odds and ends left in your fridge post-Christmas.

A Celebration of Simplicity

While Christmas food often means elaborate feasts with dozens of ingredients, Italian cuisine shines in its simplicity. With just a few high-quality ingredients—like Vitto’s authentically crafted sauces and perfectly cooked pasta—you can create a meal that feels indulgent without overloading your plate.

Comfort Food

Italian food strikes the perfect balance between comfort and lightness. A warm bowl of spaghetti with pesto is just as soul-soothing as a roast dinner but won’t leave you needing a post-meal nap.

So, this year,when you’re ready to trade in the Christmas pudding for a tiramisu or swap roast potatoes for a fresh Caprese salad, let Italian food be your go-to. It’s the perfect antidote to festive fatigue—and Vitto has everything you need to make it happen.

Buon appetito and happy relaxing!

Vitto Takes Bellavita: A Saucy Success!

Written by GTondini on 29 11월 2024. Posted in Behind the Scenes.

This week the Vitto team packed up our sauces, donned our aprons, and headed to the Bellavita Expo at London Olympia—and wow, what an un-fork-gettable couple of days it was!

Serving Up the Flavours of Italy

If you were at Stand A26, you probably saw (and smelled!) the action. We were busy serving up steaming pots of pasta smothered in two of our signature sauces: Arrabbiata Sauce (for those who enjoy a little bit of a spicy kick 🌶️) and our classic Tomato & Basil Sauce (a crowd-pleasing hug in a jar 🍅✨).

The reaction was pasta-tively amazing! Some attendees even came back for seconds (and thirds—hey, no judgment here!). It’s safe to say our sauces stole the show—and maybe a few hearts too. 💛

Meeting the Movers and Shakers

Bellavita is all about bringing together the best of Italian food and drink, and we couldn’t have asked for a better opportunity to connect with industry leaders, retailers, and pasta enthusiasts alike. We were thrilled to showcase and educate on what makes Vitto unique:

✨ Authentic flavours and ingredients straight from Italy.
✨ A vibrant brand that stands out on the pasta and sauce aisle shelves.
✨ Products designed to make life—and meals—easier and tastier.

Showcasing the Vitto Brand

Beyond the pasta, we were excited to introduce Vitto to new faces and share our values:

Italian – At the heart of everything we do is a celebration of all things Italy. The Vitto range is inspired by the best of Italy’s ingredients, cuisineand culture, bringing an authentic taste of the Mediterranean to the UK.
Community – The ‘power of the table’ and the importance of community. Vitto brings the Italian way of eatingto the UK, gathering in the company of loved ones, bringing people together, to share delicious food and precious time.
Fun - Vitto is an expression of the Italian passion and zeal for food (and life), from it’s vibrant packaging, to its feel-good flavours, every part of Vitto inspires you to have fun and get creative in the kitchen, to express your Italian side through the joy of food.

Arrivederci, Bellavita!

We’re already looking forward to our next chance to share some Vitto deliciousness and fun, and we can’t wait to build on the connections we made at Bellavita – watch this space!

In the meantime, don’t forget to check out our range of products to bring a little Vitto magic to your shelves.

Authentic Italian pasta and sauce by Vitto showcased at Bellavita London Expo 2023, highlighting Mediterranean food and networking opportunities

Vitto Heads to Bellavita Expo in London, 26th-27th November

Written by GTondini on 22 11월 2024. Posted in In the Spotlight.

Exciting news from Team Vitto! We’re thrilled to announce that Vitto, your new favourite Italian food brand, will be showcasing at the Bellavita London Expo at the London Olympia on the 26th-27th November.

Bellavita is the event for Mediterranean food and drink, celebrating the very best in authentic Italian cuisine. For Vitto, it’s the perfect stage to share our passion for delicious, high-quality products with new partners, stockists, and foodies alike. This year Bellavita is co-located with the European Pizza Show, promising even more variety and quality Italian products, and let’s not forget those all important DELICIOZO samples!

What’s Cooking at STAND A26?

We’re bringing the Vitto experience to life with a mix of mouthwatering flavours and exciting opportunities. Here’s what you can expect:

🍅 Delicious Samples:
Get ready to taste the magic! We’ll be serving up our signature penne with Arrabbiata Sauce and Tomato & Basil Sauce, showcasing the authentic Italian flavours that are at the heart of Vitto. Whether you’re into rich, spicy sauces or prefer a classic, fresh tomato vibe, we’ve got something for everyone.

🗣️ Meet the Team:
Our passionate team will be on hand to talk about everything Vitto—from our roots in Italian tradition to how we’re revolutionizing UK pasta and sauce shelves with unbeatable quality and value. Book a meeting

🤝 Networking Opportunities:
Bellavita is a hub for the best in the food industry, and we’re excited to connect with potential retailers, partners, and like-minded brands. It’s not just about food—it’s about building relationships and sharing the love for Italian cuisine.

Why Bellavita?

Bellavita translates as ‘beautiful life’, perfectly aligning with Vitto’s aims of brightening up everyday essentials on British shelves with delicious, aesthetic Italian food.

The Bellavita London Expo isn’t just any tradeshow. It’s the go-to event for anyone serious about Mediterranean food, drink, and culture. As a brand deeply rooted in Italian tradition and passion for Italian food, Vitto fits right in. This event gives us the chance to showcase what makes us special: our authentic recipes, exciting brand and commitment to bringing the real taste of Italy to UK kitchens.

Join Us at Stand A26

If you’re attending Bellavita, be sure to visit Stand A26. Whether you’re a retailer looking to stock our products or a fellow foodie wanting to learn more about Vitto, we’d love to meet you!

Don’t miss your chance to:

Taste our delicious products
Chat with the team about exciting trade opportunities
Discover why Vitto is becoming a must-have on UK shelves

In the meantime, why not check out our full range of products to stock your shelves with.

We can’t wait to meet you at Bellavita and share the joy of Italian cooking with every bite. See you there! 🍝💛

BOOK A MEETING

Celebrate World Pasta Day with Vitto: Join the Pasta Party!

Written by GTondini on 25 10월 2024. Posted in Food Stories, Brand Buzz.

Buongiorno, pasta lovers! Did you know that October 25th is World Pasta Day? Yep, it’s a real thing (and one of the best days of the year, in our humble opinion!) A whole day dedicated to celebrating our mealtime hero, so we thought we’d take this opportunity to sprinkle a little pasta love all over your kitchen.

Grab your forks and let’s dive into the delicious world of our favourite carb.

Mamma Mia, I didn’t know that!

Did you know that the earliest recorded pasta recipe can be traced back to the 13th Century? And thus began the tradition of Nonna’s arguing over whose recipe is the best (hint: it’s YOUR Nonnas, of course!)
There are over 310 specific forms of pasta known by over 1,300 documented names. We won’t list them all here but give them a google and check out these cool shapes: gemelli, campanelle and mafaldi.
In Italy, the names of specific pasta shapes or types often vary by locale. For example, the pasta form cavatelliis known by 28 different names depending upon the town and region. That’s a lot of names for a little piece of pasta!
According to the International Pasta Organisation, Italians consume an average of 600 million kilometres of spaghetti per year. This would be enough to wrap the entire planet approximately 15,000 times. You’d DEFINITELY need a bowl of pasta after all that! Phew!
Naturally, when it comes to sheer volume of pasta consumed, Italy ranks top, with 23.5 kilograms per person annually, closely followed by Tunisia (17 kilograms), Greece (11 kilograms), and the United States (8.8 kilograms). Come on Britain, call yourself pasta lovers?!
It’s a terrible faux pas to cut your spaghetti in Italy, regardless of what region you are in, it will certainly elicit a frown or two from our Italian friends! Why not grab a packet of Vitto spaghetti and practice your perfect fork twirl to really impress on your next trip to Italy.
Spaghetti Bolognese is not a real Italian dish! (yep, we know!) or certainly not as the Brits would recognise it. On Italian tables the ragu would never normally be served with the slim spindles of spaghetti, but rather its thicker, flatter cousin tagliatelle, better able to carry the hearty meat sauce. But here at Vitto we don’t judge, and we won’t tell the Italians if you still want to eat your Bolognese sauce with spaghetti. (The clever humans behind Vitto all live and work in Bologna, so we fact checked all of this with them)

Why Vitto?

Here at Vitto, we’re passionate about bringing the true taste of Italy straight to your kitchen. From our high-quality durum wheat to our meticulous sourcing of products made to traditional recipes, we want every bite of Vitto pasta to feel like a mini trip to Italy (passport not required!).

With Vitto pasta in your pantry, the possibilities are endless. Pasta is your canvas, and the sauce is your paint—get creative!

The Secret Ingredient? It’s in the Durum Wheat! 🌾

At Vitto, we don’t mess around when it comes to pasta quality. Our pasta is made from 100% Italian durum wheat—straight from the sun-soaked fields of Italy. This golden grain gives our pasta that perfect al dente texture and bite, making it the perfect base for any sauce you throw its way. It's what makes our penne and spaghetti stand out from the crowd.

Penne: The Versatile Pasta That Always Gets the Job Done

Penne named for its ‘pen’ like shape - a good all-rounder, at its best when paired with a chunky sauce.

Spaghetti: The Queen of the Pasta Kingdom

Long, lean, and always stylish, spaghetti is the perfect pasta for twirling, and creating your signature ‘spag bol’ – sorry Italy!

Celebrate World Pasta Day with Us! 🎉

Perhaps the best bit about pasta, is the way it brings people together. Whether it’s a family dinner, a cozy date night, cooking for your friends, or a bowl of self-love, pasta is always there to make the moment a little bit more comforting and delicious.

So, get your favourite sauce simmering, boil that pasta water, and celebrate with a big, beautiful bowl of Vitto pasta. Trust us—World Pasta Day has never been tastier.

Head over to vittofood.com and get ready to pasta-party like a pro! Buon appetito! 🍝🎉

Bringing Joyful Italian Flavours to Your Table

Written by GTondini on 17 9월 2024. Posted in Brand Buzz.

Vitto is a fresh and dynamic new brand, arriving in the UK with one clear goal: to add a burst of Italian flavour to everyday meals. Following its success in countries like Japan, Vitto is now ready to introduce British households to the simplicity and joy of Italian cooking. With a carefully curated range of essential pantry items, Vitto makes it easy to enjoy authentic, high-quality Italian products right at home.

Italian Heritage, Everyday Convenience

At the heart of Vitto is a passion for genuine Italian ingredients. Our pasta range is crafted from premium durum wheat, ripened under the Italian sun and harvested with care to ensure the finest quality. Whether you're serving up a comforting plate of penne or a family-favourite spaghetti, Vitto’s pasta is designed to make every meal special. Complement it with one of our vibrant, tangy tomato sauces to recreate the timeless tastes of Italy with minimal effort.

Designed for Modern Kitchens

Vitto brings together the best of Italian tradition and modern convenience. The range is not only a delight for the palate but also for the eyes, with its colourful packaging and vibrant branding. Whether you're a home cook looking for authentic flavours or someone who just loves great food, Vitto’s products are made to fit seamlessly into your routine, turning ordinary meals into something special.

For cooking inspiration, visit our recipes page and discover delicious ideas to enjoy with Vitto products.

More to Come

While our launch focuses on pasta and sauces, this is just the beginning. Vitto is expanding, with plans to introduce more Italian pantry staples such as premium olive oil and high-quality tomato products. Our vision is to bring the true essence of Italian cuisine to kitchens across the UK, offering an array of products that capture the richness and simplicity of Italy's culinary heritage.

Be Part of the Vitto Story

With a beautiful new website that showcases our story, product range, and future plans, Vitto is excited to build lasting relationships with stockists across the UK. If you're looking to add something special to your shelves, Vitto is here to help. Visit our Trade page to discover how to become a stockist and bring the authentic taste of Italy to your customers.