{"id":903,"date":"2024-06-05T00:22:00","date_gmt":"2024-06-04T22:22:00","guid":{"rendered":"https:\/\/vittofood.kr\/vittosite\/?page_id=903"},"modified":"2025-10-06T15:19:33","modified_gmt":"2025-10-06T13:19:33","slug":"about-us","status":"publish","type":"page","link":"https:\/\/vittofood.kr\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<h1><span class=\"uk-heading-medium uk-font-tertiary\">Vitto Vision<\/span><\/h1>\n<div>\n<p>We want to bring <strong>tasty<\/strong>, <strong>accessible<\/strong> <strong>Italian food<\/strong> to tables around the world \u2014 making it easy for everyone to enjoy the warmth and creativity of <strong>Italian cuisine<\/strong>, every day.<\/p>\n<p>At Vitto, we blend<strong> traditional Italian values<\/strong> with a <strong>new generation of food innovation<\/strong>, designed for modern habits, faster rhythms and evolving global tastes.<\/p>\n<\/div>\n<div>\n<div class=\"vfslidercontainer\">\n<ul class=\"vfslidercontent scrolling\">\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">DELICIOUS<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">AUTHENTIC<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">TRADITIONAL<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">FLAVOURFUL<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">BALANCED<\/div>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2>Vitto Values<\/h2>\n<ul>\n<li>\n<p><img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2024\/09\/VITTO-our-values-icon-02-03.svg\" alt=\"VITTO our values italian\"><\/p>\n<h3>ITALIAN<\/h3>\n<div>\n<p>At the heart of everything we do is a celebration of all things Italy.<br data-start=\"432\" data-end=\"435\" \/>The Vitto range is inspired by the <strong>best of Italian ingredients, recipes and culture<\/strong> \u2014 bringing an authentic <strong>Mediterranean<\/strong> flair to today\u2019s food landscape, wherever you are in the world.<\/p>\n<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2024\/09\/VITTO-our-values-icon-02-02.svg\" alt=\"VITTO our values expression\"><\/p>\n<h3>FUN<\/h3>\n<div>\n<p>Vitto is an expression of Italian passion for food, for life, for colour. From vibrant packaging to feel-good flavours, every detail is designed to inspire <strong>creativity in the kitchen<\/strong> and <strong>joy<\/strong> around the table.<br data-start=\"853\" data-end=\"856\" \/>Because expressing your Italian side should always feel good.<\/p>\n<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2024\/09\/VITTO-our-values-icon-02-01.svg\" alt=\"VITTO our values community\"><\/p>\n<h3>COMMUNITY<\/h3>\n<div>\n<p>We believe in the power of food to bring people together.<br data-start=\"1002\" data-end=\"1005\" \/><strong>Inspired by the Italian way of sharing meals<\/strong>, Vitto supports a global sense of community \u2014 where good food means good company, wherever you are.<br data-start=\"1149\" data-end=\"1152\" \/>It\u2019s about taste, togetherness, and moments that matter.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h2>A tavola <br \/>non si invecchia*<\/h2>\n<div>\n<p>*At the table you don't get old<\/p>\n<\/div>\n<div>\n<div class=\"vfslidercontainer\">\n<ul class=\"vfslidercontent scrolling\">\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">DELICIOUS<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">AUTHENTIC<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">TRADITIONAL<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">FLAVOURFUL<\/div>\n<\/p><\/div>\n<\/li>\n<li class=\"vfslider-obj\">\n<div class=\"vfslideritem\">\n<div class=\"vfslidertext\">BALANCED<\/div>\n<\/p><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2>Vitto's Voyage<\/h2>\n<div>\n<p>Since 2021, Vitto has been sharing the joy of Italian flavours beyond borders \u2014 starting in Japan and expanding across Europe and Asia.<br data-start=\"548\" data-end=\"551\" \/>From early launches to new partnerships, we\u2019re constantly learning, adapting and growing \u2014 always with Italian taste at heart.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2025\/05\/CS-Vitto_Savoiardi_400g.png\" alt=\"Italian ladyfingers \u2013 sponge biscuits for tiramisu and desserts\"><br \/>\n<img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2025\/10\/CS-VITTO_Tomato-Puree_03_About.png\" alt=\"Vitto product - Tomato Puree duble concentrate\"><br \/>\n<img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2025\/10\/VITTO_years_milestone_desktop_About-scaled.png\" alt=\"Vitto Milestone Desktop - 2021 Launched in Japan - 2023 Product range expanded - 2024 Launched in the UK\"><br \/>\n<img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2024\/03\/Vitto_Tomato-Basil_380g.png\" alt=\"Tomato & basil sauce \u2013 Vitto jar front view\"><br \/>\n<img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2024\/03\/CS-Vitto_Green-Pesto_190g.png\" alt=\"Green Pesto sauce \u2013 Vitto jar front view\"><br \/>\n<img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2025\/10\/CS-Vitto_Arrabbiata-UK_380g_About.png\" alt=\"Arrabbiata spicy tomato sauce \u2013 Vitto jar front view\"><br \/>\n<img decoding=\"async\" src=\"\/vittosite\/wp-content\/uploads\/2025\/10\/VITTO_years_milestone_desktop_About-scaled.png\" alt=\"Vitto Milestone Desktop - 2021 Launched in Japan - 2023 Product range expanded - 2024 Launched in the UK\"><\/p>\n<p>\n    <a href=\"\/become-a-trade-partner\/\">Become a partner<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"class\":\"hero-about 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}\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_background\":\"#71A850\",\"order_first\":\"m\",\"padding\":\"large\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"uk-padding-left uk-padding-right\",\"content\":\"<span class=\\\"uk-heading-medium uk-font-tertiary\\\">Vitto Vision<\\\/span>\",\"margin_remove_bottom\":true,\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"class\":\"uk-padding\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We want to bring <strong>tasty<\\\/strong>, <strong>accessible<\\\/strong> <strong>Italian food<\\\/strong> to tables around the world \\u2014 making it easy for everyone to enjoy the warmth and creativity of <strong>Italian cuisine<\\\/strong>, every day.<\\\/p>\\n\n\n<p>At Vitto, we blend<strong> traditional Italian values<\\\/strong> 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